Demand Generation Lead

Demonstrated ability to build pipeline selling to technical or research-oriented buyers.

Experience designing and running multi-channel campaigns — outbound, events, ABM, paid, content — and measuring their impact on pipeline and revenue.

Comfort operating in ambiguity - our market is new, our buyers are novel, and the playbook doesn't exist yet.

Experience as an early demand gen or growth hire at a high-growth startup, where you built the function from scratch.

Familiarity with selling to AI/ML teams, research organizations, or deeply technical enterprise buyers.

Experience using product-led growth signals or community engagement data to identify high-intent prospects.

This role offers market competitive salary, equity, and competitive benefits.

The expected salary range for this position is $200,000 - $375,000 USD.

Most importantly, you'll have the opportunity to join a vital mission at an important point in its trajectory — we are developing groundbreaking technology with a world-class team on the critical path to ensuring a safe and beneficial future for humanity. If you want to do your life’s work with us, even if you believe you do not meet every single requirement, apply now.

We're looking for a Demand Gen Lead to sit at the intersection of marketing, research, and product and think strategically about how to reach the most technical builders in AI.

This is a high-autonomy, high-impact role where you will own the full demand funnel: from identifying and reaching the right prospects, to designing campaigns and experiments that generate qualified pipeline, to partnering closely with our Field Team to convert interest into meaningful long term partnerships.

Our buyers are CTOs, Heads of AI, and research leads training frontier models in their specific domains.

They don't respond to generic outbound or played-out playbooks.

You'll need to be creative, data-driven, and deeply thoughtful about how to earn the attention of people who are building the most advanced AI systems in the world.

Build and own a highly personalized demand generation engine

Goodfire is a research company using interpretability to understand, learn from, and design AI systems. Our mission is to build the next generation of safe and powerful AI—not by scaling alone, but by understanding the intelligence we're building.

Scaling has proven powerful, but today's approach is fundamentally limited: we can't meaningfully understand, debug, or shape what models learn. Every engineering discipline has been gated by fundamental science and AI is at that inflection point now.

We're advancing the science of how AI systems actually work. Treating models as black boxes is an unnecessary handicap—we have access to the structures inside them, and understanding those structures lets us steer what models learn, make them safer and more useful, and extract the vast knowledge they contain. Our goal is to make AI that can be understood, debugged, and shaped like software.

Goodfire is a public benefit corporation headquartered in San Francisco with a team of the world’s top interpretability researchers and engineers from organizations like OpenAI and DeepMind. We're backed by over $200M from B Capital, Menlo Ventures, Lightspeed, Eric Schmidt, and others.