mmgyglobal-careers

Associate Director, Strategic PlanningHybrid Remote,Overland Park, KansasStrategyFull-Time

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Requirements

Thorough knowledge of integrated marketing channels including media, web, social media, PR, experiential, creative,\u00A0analytics\u00A0and CRM.

Smart business acumen with attention to\u00A0facts and figures.

MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy.

Responsibilities

Translate client needs and desires into strong, focused strategic imperatives that will guide cross-channel strategic direction.

Stay abreast of travel industry trends and institutional dynamics as well as the larger cultural zeitgeist and be proactive in recommending key initiatives to\u00A0pursue for\u00A0relevant clients.

Synthesize and distill information from various data sources to mine key insights, driving the development of key strategic foundation artifacts including project and creative briefs.

Clearly and concisely communicate the common themes connecting current cultural and industry trends and seamlessly weave them with the aligning client and competitive brand values, resulting in a unique point-of-view to inspire cross-channel concepts.

Evaluate and filter all creative development through a strategic lens to ensure alignment with strategic direction.

Partner with Media and Social channel leads to map out seasonal plans and ensure coverage across priority audiences, messaging, imagery, and customer journey phases.

About the Company

\u00A0We\u2019re\u00A0a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people.\u00A0That\u2019s\u00A0why\u00A0we\u2019re\u00A0focused on nurturing a workforce that is representative of the places we visit.

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"hiringOrganization": "MMGY Global",

"employmentType": "Full-Time",

"industry": "Strategy",

"identifier": "oW2Uzfwb",