theeconomistgroup
Senior Marketing Executive (B2C)
At a Glance
- Location
- London - Commercial
- Work Regime
- hybrid
- Experience
- 3+ years
- Posted
- 2026-06-17T10:33:04-04:00
Key Requirements
Required Skills
Domain Knowledge
- Insurance
- Legal
- Marketing
- Media
Benefits & Perks
01(k) plan, private health insurance, and 24/7 access to counselling and wel
Requirements
Commercially minded and able to connect marketing and business goals
A creative thinker, always proposing new ideas for campaigns, targeting and messaging
Flexible and adaptable to change
Proficiency in working with Salesforce CRM
Experience building emails and email journeys (Salesforce Marketing Cloud preferred)
A solid grasp of data analytics, with the ability to translate numbers into actionable insights
Responsibilities
We’re looking for a Senior Marketing Executive to look after performance marketing and owned media campaigns, contributing to awareness, acquisition and retention strategies on the B2C side of the Economist Education business.
This is a unique opportunity where the successful candidate will contribute to shaping a new business from the ground up, working in a start-up environment within a well established, global brand.
Along with a strong generalist understanding of paid marketing channels, the role will lead to transferable skills within sales and business, with the opportunity to work closely with in-house paid channel specialists and the award-winning editorial department.
It is essential to have proven experience and understanding of paid and owned marketing channels.