Director, Audience Analytics & Insights

Bachelor’s degree in Marketing, Business Analytics, Mathematics, Economics, or related field

6–8+ years of experience in data analytics, consumer/market research, management consulting, or marketing analysis

Demonstrated experience leading or mentoring a team

Track record of presenting data-driven insights and recommendations to senior or executive audiences

Ability to work on-site in Detroit, MI or New York, NY

Automotive marketing background is highly preferred

We are looking for a strategic storyteller and analytical leader on our Marketing Analytics Team. This role is equal parts client partner, insight translator, and data strategist. You will work directly with clients and cross-functional stakeholders to understand their business challenges, then navigate a wide variety of disparate data sources to uncover answers and build compelling, data-driven narratives. While the primary focus is audience-related — identifying, analyzing, and activating different customer segments — the work spans the full scope of marketing strategy.

This is not a traditional reporting role. You will be responsible for scoping, creating, developing, and presenting data-heavy marketing analyses that drive real business decisions for a Fortune 100 automotive manufacturer. The ideal candidate is someone who deeply understands data in its many forms, knows how to connect insights across sources, and can confidently present a strategic point of view to senior stakeholders.