Director of Product Marketing

8+ years of product marketing experience, with at least 3 years in a leadership role.

Proven track record owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits.

Deep fluency in GTM launch processes you've run the full lifecycle multiple times and can coach the company through it.

Experience developing sales-facing materials that actually get used and drive sales: battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs).

Ability to distill complex clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance.

Sharp competitive instincts you track the market, understand competitor positioning, and know how to use it.

Fundamentals:

Medical / Dental / Vision / Disability / Life Insurance

High Deductible Health Plan with Health Savings Account (HSA) option

Flexible Spending Account (FSA)

Access to coaches and therapists through Modern Health's platform

Generous Time Off

Product Marketing at Modern Health is the connective tissue between Service Delivery (Product, Clinical, Care, Ops, Member Engagement) and Revenue (Sales, Client Success, Marketing).

We are the source of truth for how Modern Health talks about its services and solutions externally: to employers, brokers, consultants, and members in a way that is clear, compelling, and consistent yet tailored to each of our unique clients needs.

Director of Product Marketing

It's for someone who shapes the market narrative, brings conviction to positioning decisions, and ensures every asset, launch, and sales interaction tells a coherent, differentiated story that lines up with our market positioning.

Enablement does not report into this role but the quality of what this person builds will determine how effective every seller, CM, and partner is in the field through the strategy, rollout prowess, and materials created.

Modern Health is the leading global mental health solution serving enterprise clients and 2M+ members across 200+ countries and territories. Our Adaptive Care Model is our most important differentiator: a science-backed, whole-population, whole person approach that proactively supports the 80% of employees before they reach a breaking point, while delivering fast, high-quality care for those with acute needs. We don't just bolt on capabilities, we built a fundamentally different model, and we're looking for a marketer who can help bring this and other differentiators to life driving client acquisition and satisfaction.