Marketing Program Manager

Director of Global Go-to-Market

We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team.

This role will serve as the central operational hub for all go-to-market initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire life cycle of all projects and programs.

You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision-making.

Facilitate the go-to-market process from initial concept through to final integrated and lifecycle planning, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.

Track and manage the GTM Marketing Budget and actuals including agencies, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership and the Franchise Groups.

Asset & Events Operations

Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.

Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.

Act as point-person within Go-to-Market for any campaign events, managing and maintaining events or activations, coordinating logistics and dependencies with internal and external partners.

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, PGA TOUR 2K, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.