Product Marketing Manager - Online

Experience with current marketing software, systems, and tools

Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically

Demonstrated ability in releasing and creating interest in innovative technology products

Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs

Experience with GIS concepts and using GIS applications, especially ArcGIS Online

Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology.

Develop go-to-market strategies for Esri products

Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows

Understand user and buyer needs to create personas, positioning, and messaging

Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement

Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology

Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources