Client Strategy Director

Client Strategy Director

is the strategic orchestrator responsible for managing

, developing full-funnel media plans, and ensuring seamless alignment between client objectives, planning, and activation.

Operating at the intersection of client leadership, strategy and media excellence, the Senior Client Director translates business goals into integrated channel strategies and investment frameworks that guide execution across Programmatic, Search, Social, RMN, and other media channels.

The role is equal parts strategist, conductor, and client partner.

The CLD dedicates a significant portion of time to client communication and strategic advisory, ensuring that plans are insight-led, measurable, and operationally feasible.

Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives.

Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics.

Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles.

Facilitate strong alignment between media activation teams and client leadership, ensuring all planning assumptions, KPIs, and deliverables flow cohesively across teams.

Partner with Media and Analytics to define measurement frameworks, interpret performance outcomes, and evolve future planning based on insights.

Actively participate in client conversations, present strategies, insights, and recommendations with confidence and clarity.

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK

!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.