instridehealth
Digital Marketing Analytics Manager
At a Glance
- Location
- United States
- Work Regime
- remote
- Experience
- 5+ years
- Posted
- 2026-03-18T10:53:11-04:00
Key Requirements
Required Skills
Domain Knowledge
- Clinical
- Healthcare
Benefits & Perks
n Our Team Generous benefits package (401k with match, Flexible PTO, paid ho
Requirements
5+ years of experience in web analytics with a focus on implementation and optimization strategy.
Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Experience with Mixpanel or similar event-based analytics tools (Amplitude, Heap).
Experience working with privacy orchestration tools (e.g., Freshpaint, OursPrivacy) in regulated environments.
Familiarity with Webflow or similar CMS platforms, including analytics and testing capabilities.
Proficiency in SQL and experience building dashboards in Looker.
Responsibilities
Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel.
Partner with marketing and website leadership to implement measurement frameworks and KPIs that track website performance and patient acquisition.
Maintain the configuration of OursPrivacy to ensure website and marketing tracking remain HIPAA-compliant and secure.
Collaborate with product and engineering teams to support accurate tracking between website activity and backend application data.
Maintain consistent UTM and tracking parameters to support accurate attribution of website traffic and enrollments.
Partner with the data science team to query and analyze web behavioral data in Snowflake, connecting it with backend datasets to better understand user journeys from first visit to enrollment.