Growth Marketing Manager, Paid Search

3-5  years direct, hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads, etc.) with a sizable monthly budget.

Strong analytical skills and familiarity with campaign optimization techniques on Search and PMAX.

Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)

Understanding of key paid marketing metrics and their impact on performance.

Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)

Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting

We are looking for a highly analytical and data-driven marketer to join Faire's Growth Marketing team. This role involves supporting day-to-day management of our paid search channels, which includes working closely with the Senior Manager in growing the channel, adjusting campaigns to hit weekly KPIs, and launching optimization tests to improve efficiency. The ideal candidate has managed Non-Brand Search and pMAX campaigns in Google and Microsoft, is meticulous and detail oriented when monitoring campaign performance, and incorporates AI into their day-to-day to unlock new levels of efficiency.

Manage paid search campaign execution on Google and Microsoft and identify optimization opportunities to meet KPIs focused on scalable and efficient user growth.

Track and analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights to key stakeholders.

Ensure campaigns are running smoothly, identify any technical or performance issues, and work cross functionally for swift resolution.

Own the keyword feed implementation in Channable setting up keyword experiments to create a scalable and simplified program.