Senior Manager, Customer Lifecycle

8+ years of experience including 3+ years as people manager in Customer Marketing, CRM, Lifecycle Marketing, or related fields, with demonstrated ownership of performance-driven programs

Strong results orientation, with a track record of using data to drive decisions and continuously optimize performance

Analytical mindset with the ability to translate customer data and insights into actionable strategies across targeting, offers, and messaging

Experience working with Data Science or Analytics teams to apply segmentation, testing, or predictive models in marketing programs

Proven ability to manage and optimize marketing investment with a focus on efficiency and measurable business outcomes

Experience operating in cross-functional environments, partnering with Product, Martech, Analytics, and Operations teams

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here:

FanDuel Total Rewards

. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email

FanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value.

You will play a key role on the Customer Marketing team, providing operational excellence and strategic input.  This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product.

This is an exciting opportunity to shape how we deliver personalized, data-driven customer experiences that drive engagement, retention, and long-term value.

This ensures operational flexibility and allows the Company to meet evolving business needs.

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).