Market Development Executive (Workday)

• 7+ years in enterprise SaaS sales, presales, partner/alliances management, or business development roles.

• 3+ years of experience working with or alongside ecosystem partners (Workday experience strongly preferred).

• Demonstrated ability to build pipeline through partner-led or co-sell motions.

• Proven success enabling sellers and delivering partner-driven marketing programs.

Skills & Knowledge

• Strong relationship-building skills with partner sellers and executives.

Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively.

Drive the development of Workday-sourced pipeline through a combination of direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the ideation, design, and execution of 1:many marketing and ecosystem events.

Act as the Workday subject matter expert in support of Varicent Regional Sales Managers (RSMs) and Presales, shaping pursuit strategy and ensuring effective co-sell execution.

Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM.

Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workday’s priorities.

Support and/or lead supplemental strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.