B2B Paid Media Marketing Manager

You have 3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor

You have experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.

You are drawn to collaboration and can bring a voice to integrating paid media into multi-channel campaign planning.

You have strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking.

You are extremely data-driven and able to analyze data and translate insights into recommended actionable strategies

You have strong project management and entrepreneurial skills to work independently on complex projects

Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.

Optimize campaign performance through A/B testing, audience targeting, and bid strategies.

Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.

Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.

Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.

Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

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Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits.

Base Compensation Range

$79,200

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