Director, Social Media & Influencer Marketing

Experience: 10-12+ years of marketing experience, with at least 8+ years specifically leading social media and influencer functions, and 5+ years managing and developing teams (agency or in-house).

Multi-Brand Management: Proven track record leading social and influencer programs across multiple brands simultaneously, maintaining distinct voices, strategies, and KPIs for each.

CPG / Food & Beverage Industry Knowledge: Deep familiarity with retail-driven, consumer-packaged goods marketing rhythms — including seasonal programming, retailer support, and product launches.

Fashion, lifestyle, or culture-forward brand experience also a strong fit.

Creative Taste & Editorial Eye: Exceptional creative sensibility with an uncompromising standard for content quality.

You know the difference between content that builds a brand and content that just fills a calendar — and you can articulate and defend that standard.

The expected starting salary range for this role is $215,000-$240,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

SEASONED FOR SUCCESS:

No two days here are the same.

We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.

We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.

We believe our job is to take smart risk, not to eliminate risk.

Strategy Development & Execution

: Build a multi-brand, multi-channel social media strategy across Kinder’s, Spanglish Asazón, and Bare Bones Bone Broth that prioritizes storytelling and ensures each brand is a leading voice in its conversation.

Lead the concepting and execution of high-impact, social-first campaigns and seasonal storytelling that build brand love and drive organic reach.

Social-First Creative Leadership

: Partner with Studio and Brand teams to develop content with exceptional taste and visual excellence, acting as the final editorial eye for execution and brand DNA.

Influence annual planning at the inception stage, ensuring social-first assets are concepted and captured before the season begins