Sr. Director Retail Education & Events

The Sr. Director, Retail Education & Events is a visionary who will lead and develop Nutrafol’s national retail programs and initiatives. In this role, you will create and implement a comprehensive 360 retail omni-education strategy to drive the Nutrafol product portfolio and brand growth. This role requires extensive experience developing successful retail education and event programs, in order to meet and exceed annual sales plans against key commercial objectives, successfully working with a field team, and building/maintaining strong retailer relationships. You will work closely with the Vice President, Retail, the Director, Retail, and the Sr. Director, Salon Sales, along with key cross-functional partners to deliver impactful and innovative education experiences for the Nutrafol field team and retail customers.

*While this role is remote, we're open to candidates in LA/Chicago/NYC, as it requires frequent travel.

Minimum of 8+ years of experience in retail education preferably with a hair or wellness brand

Experience creating educational content for a retail brand within Ulta or Sephora is a requirement for this role; must be able to demonstrate deep knowledge of retail education, best practices in adult learning and facilitation, emerging trends, and immersed in the evolving beauty, hair, and wellness landscape

Clear understanding of the critical path from development to execution, especially with tracking spend, collateral development, multi-tasking, education/marketing, etc

Design & facilitate brand education materials, with an emphasis on elevating consumer experiences and building brand loyalty.

Integrate education initiatives across various channels, including in-person workshops, digital platforms, and social media, to create a consistent learning experience that supports a seamless consumer journey.

Develop education and event strategies to improve all Retail initiatives, anticipating the needs of the business and the impact on cross functional team timelines.

Oversee and facilitate sourcing and execution of TOA’s and event collaterals.

Budget management and financial tracking of all events and education spend.

Serve as Retail education voice through partnerships with Sales, Marketing, and internal  Education players on key launches and initiatives to define product positioning and selling strategies.