Director, Audience Analytics

A solid understanding of the role of data in media planning, activation and measurement

Experience and working knowledge on Big and basic data mining routines

SQL/Python/R knowledge

Experience in team management

Proven experience in developing meaningful data-driven insights and advanced digital media analytics

Knowledge and understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

The Audience Analytics team is built to strengthen our data led products and services throughout the agency and evolve and future proof the client’s audience first, data oriented and outcome-based approach across all media buys. The Audience Analytics Team, under the purview of the analytics craft, works cross-functionally and connects agency’s proprietary people-based data to enable data-oriented decisions throughout planning and activation and maximize client’s business outcomes.

The Director, Audience Analytics, will focus on providing data informed insights and solutions that guide development and execution of addressable audience strategy by bringing in sophisticated data science and advanced analytics. The Director, Audience Analytics is an expert in leveraging agency’s proprietary data assets and will play a pivotal role in accelerating client’s data  efforts in media. The person will work with managers within the Analytics function as well as cross-functional teams to help evolve and modernize Initiative’s audience first approach and bring addressable data thinking to the forefront.

Guide a team of Managers to develop and enhance audience and data capabilities and improve the processes, ways of working and deliverables for the Audience Solutions Team

Leverage agency’s proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the brand/campaign

Develop and conduct methodical approach in business and audience analyses via modeling and analytic efforts to provide insights and outputs that can help guide audience identification