flex
Senior Manager, Lifecycle Enablement & Operations
At a Glance
- Location
- United States
- Experience
- 8+ years
- Posted
- 2026-02-13T12:09:37-05:00
Key Requirements
Required Skills
Domain Knowledge
- Engineering
- Marketing
- Medical
Benefits & Perks
company equity Unlimited PTO
Requirements
6–8+ years of experience working with CRM and Lifecycle platforms as an owner, operator, or enablement lead (Braze strongly preferred)
Deep experience operating within MarTech ecosystems, including CRM, CDPs, analytics tools, and web/mobile integrations
Strong technical fluency, including comfort working with APIs, SDKs, data flows, and event schemas (hands-on coding a plus, not required)
Proven ability to partner cross-functionally with Product, Engineering, Data, and MarTech teams while maintaining clear ownership and accountability
Experience designing and running operational models (intake, prioritization, sprints, QA, release management) for marketing or growth teams
Strong analytical and problem-solving skills, with the ability to break complex challenges into structured, actionable solutions
Responsibilities
The Senior Manager, Lifecycle Enablement & Operations sits within Lifecycle Marketing and is responsible for powering the systems, processes, and execution that enable high-impact, scalable customer messaging. This role operates at the intersection of Lifecycle strategy, CRM execution, and marketing operations—ensuring Lifecycle Marketing can move quickly, safely, and at scale.
This is a hands-on, player/coach role that owns the operational backbone of Lifecycle Marketing, while partnering closely (via dotted line) with the Director of MarTech to align on platform capabilities, integrations, and standards. The role is accountable for translating enterprise MarTech investments into real, measurable Lifecycle outcomes.
Own Lifecycle Marketing enablement and operational excellence as a core component of Lifecycle strategy, ensuring tooling, workflows, and processes directly support growth, retention, and monetization goals
Lead CRM execution across channels, including build quality, QA, scalability, and release readiness for Lifecycle campaigns
Act as the primary owner of Lifecycle intake and prioritization, translating business needs into clear technical requirements and execution plans