Sr. Client Account Manager, CPG

Proven experience managing and growing client accounts with data-driven strategies.

Strong knowledge of advertising best practices and technical media measurement.

Skilled at identifying client needs, communicating persuasive recommendations, and overcoming objections.

Ability to build and execute full-funnel sales strategies, driving adoption and conversions.

Excellent at managing multiple campaigns, tasks, and timelines simultaneously.

Familiarity with upper-funnel measurement methodologies such as brand lift studies, reach and frequency reporting, sales lift studies, MMM, and share of voice.

Plan, execute, upsell, and optimize data-driven upper-funnel awareness ad campaigns for CPG brands in collaboration with internal teams.

Build and maintain strategic partnerships with brand marketing leads, media agencies, and shopper marketing teams to embed Pinterest's awareness solutions into CPG clients' annual brand planning cycles.

Ensure accurate implementation of CPG clients' first-party CRM and shopper data segments, coordinating cross-functionally to power precise audience targeting across new product launches and brand awareness campaigns.

Optimize media campaigns and audience targeting strategies by refining broad and interest-based audiences to maximize reach and frequency for CPG brands.

Deliver weekly campaign performance reports, translating brand lift, reach, and share-of-voice metrics into clear narratives that demonstrate Pinterest's upper-funnel impact to CPG brand and media teams.

Advise CPG clients on Pinterest's ad products, targeting, bidding, and measurement strategies.