Visual Designer- Brand & Design System(Contract)

8+ years in visual/brand design with a portfolio showing brand evolution, digital design systems, and component library work

Expert Figma proficiency including design tokens, component architecture, and engineering handoff documentation

Experience designing modular, scalable visual systems across large, live product ecosystems

Deep understanding of accessible design (WCAG 2.1 AA+), ideally for older adult populations

Ability to work collaboratively with cross-functional stakeholders and articulate clear rationale for visual decisions

Healthcare or regulated industry experience strongly preferred

Devoted Health is looking for a senior Visual Designer to lead the evolution of our visual identity and digital design system. This is a 3–4 month contract engagement embedded with our internal team.

This isn't a rebrand from scratch — it's a deliberate evolution of an existing brand to match the maturity and scale of what Devoted has become. You'll audit what we have, recommend what to preserve and what to refine, and design a cohesive, digital-first visual system that works across our public website, member portal, and print materials. You'll work alongside a front-end engineer who will implement the system in code.

The work must resonate with our primary audience — Medicare beneficiaries aged 65+ — while also communicating credibility to partners, talent, and the broader healthcare ecosystem.

Audit Devoted's current visual brand (color, typography, iconography, imagery, overall visual personality) and provide a clear assessment of what to preserve, refine, or replace

Design an evolved visual identity that conveys trust, warmth, clarity, and credibility in a healthcare context