Principal Product Manager, AI Growth Activation and Partnerships

6-10 years of product management experience, with majority in growth-focused roles at B2B SaaS companies

Proven track record driving acquisition and activation for B2B SaaS products, with specific experience in top-of-funnel growth and new user acquisition.

0→1 builder mentality. You've demonstrated the ability to thrive in highly ambiguous environments where you're inventing new playbooks rather than executing existing ones. You're energized by pioneering work.

Experience with AI/ML products, LLM APIs, or third-party platform integrations. Strong preference for candidates who've worked with conversational AI or built features integrating ChatGPT, Claude, or similar platforms.

Strong analytical foundation with deep fluency in experimentation, A/B testing, and funnel optimization.

Exceptional cross-functional leadership. You write crisply, tell clear stories, and can influence across engineering, design, partnerships, sales, and executive stakeholders. You bring clarity to ambiguity.

Define and own Asana's LLM acquisition strategy. You'll shape how Asana shows up in ChatGPT, Claude, and Gemini as users increasingly start their workflows through conversational AI interfaces, pioneering acquisition patterns where none exist today.

Lead product strategy and execution for OpenAI, Anthropic, and Google integrations. You'll partner closely with our BD team on partnership strategy while owning the end-to-end user experience that drives acquisition through these channels.

Build and optimize the LLM-to-trial journey. Design experiments and features that convert users who discover Asana through LLM interfaces.

Own and deliver on growth KPIs including new user acquisition through LLM channels, LLM-to-trial conversion rate, activation rate of LLM-sourced users, and overall funnel health from LLM discovery to product adoption.

Invent the playbook for acquisition. This is a 0→1 opportunity with no established best practices. You'll define strategies that will shape how work management products grow in the age of LLM interfaces.