Product Marketing Manager - Consumer

6+ years in Product Marketing, preferably in fintech or consumer technology.

Experience leading positioning and GTM for consumer-facing or platform products.

Proven track record influencing Product and cross-functional stakeholders.

Strong analytical rigor – comfort using funnel metrics to drive strategy.

The target base salary for this position ranges from $171,600/year to $225,000/year in San Francisco and New York. The target base salary will vary based on the job's location.

The base salary range listed for this full-time position excludes commission (if applicable), equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills, experience, and relevant education or training.

Lead consumer positioning and messaging across products, ensuring a unified narrative.

Identify and validate product-market fit through customer insight, data, and experimentation.

Partner cross-functionally with Product, Sales, and Marketing to launch and scale products.

Develop a perspective on Plaid’s consumer brand strategy and assist in implementation as needed

TBuild ICPs and translate consumer user needs into compelling B2B buyer value.

Influence roadmap decisions by advocating for consumer needs and market signals.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.