Senior Manager, Marketing Analytics

Minimum 7 years’ experience of Business and Marketing Analytics experience in a customer centered organization

Experience working with customer databases, CRMs, and front-end reporting/visualization tools (Power BI, Tableau)

Solid experience and understanding of data to inform Multi-Channel marketing strategy and tactics - including email, digital and brand marketing, as well as offline channels like mail and outbound telephone

Experience managing external suppliers and consultant relationships

Experience working with charity lottery analytics is an asset

Experience with sales pipeline analytics is an asset

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.

This role offers a hiring range of $95,000 to $120,000, aligned with our compensation framework and your professional background. We believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

The Senior Manager, Marketing Analytics plays a critical leadership role in driving Heart & Stroke’s fundraising success and mission impact by ensuring accurate, strategic and innovative use of data across fundraising programs, mission products and marketing campaigns.  This position leads the delivery of high-impact analytics and data-driven insight to inform decision-making, shape strategy, and maximize net revenue growth, constituent loyalty, lifetime value, and engagement within portfolios supported.

This role serves as a senior-level strategic partner to business stakeholders, providing thought leadership that supports the design, execution and evolution of portfolio strategies.  The Senior Manager leads a team of analysts responsible for business-critical data operations, reporting and analysis.  In addition, they leverage external analytics consultants and agencies to scale capacity, address skills gaps, and ensure the timely delivery of analytics products.  They oversee analytics strategy, segmentation, targeting, process documentation and data management for supported portfolios.

The Senior Manager works closely with program leads across the organization, providing expert consultation and influencing innovative data-driven solutions that strengthen program effectiveness and outcomes.  They engage proactively in establishing governance, controls and processes that mitigate financial and reputational risks associated with errors in data quality and usage.  Leading with vision and strategic foresight, the Senior Manager ensures constituent and marketing data is accurately translated into actionable insights, driving the Foundation’s mission forward.

Provide strategic marketing and business analytics support for suite of programs and projects in portfolio

Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects.

Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please

visit our website

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The opportunity