AVP, Affinity Marketing

10+ years of progressive marketing leadership experience, ideally within Group Benefits, Group Insurance, Affinity, sponsor-led distribution, partnership marketing, or a related Canadian financial services environment.

5+ years of experience leading marketing teams and influencing cross-functional, senior, and partner stakeholders in a complex matrix organization.

Proven track record of driving growth through integrated marketing strategies, including digital marketing, customer segmentation, lifecycle marketing, personalization, analytics, and performance optimization.

Experience developing marketing strategies across B2B, B2B2C, advisor, sponsor, customer, and partnership channels.

Strong understanding of advisor, consultant, sponsor, and partnership-based acquisition and retention models, with the ability to translate these dynamics into practical marketing strategies.

Experience leveraging data, analytics, technology, and AI-enabled marketing capabilities to improve effectiveness, efficiency, and customer outcomes.

$129,800.00 CAD - $241,200.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact

hr@manulife.com

for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact

hr@manulife.com

Reporting to the Vice President, Group Benefits & Affinity Marketing, the Assistant Vice President, Affinity Marketing

leading the marketing strategy, planning, and activation for Manulife Canada's Affinity business.

This role is accountable for driving growth, customer acquisition, engagement, and retention across Affinity products and partner programs, while helping strengthen Manulife's market position and customer relationships.

The AVP will lead a high-performing marketing team

within a fast-paced matrix environment, partnering closely with Distribution, Product, Customer Experience, Digital, Analytics, Brand, and Enterprise Marketing teams.

data, insights, technology, and AI-enabled capabilities to deliver measurable business outcomes.

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

https://www.manulife.com/en/about/our-story.html

.