wppmedia
Director, SEO
At a Glance
- Location
- Toronto, Canada
- Experience
- 6+ years
- Posted
- 2026-07-28T13:57:12-04:00
Key Requirements
Required Skills
Domain Knowledge
- Advertising
- Insurance
- Marketing
- Media
- Medical
Benefits & Perks
plans, vision, and dental insurance, significant paid time off, preferentia
Requirements
of relevant Organic Search experience with a track record of leading SEO initiatives and growth for large scale clients, ideally at an agency.
Hands on experience in organic strategies, processes, analytics, and cross discipline collaboration, with a clear history of exceeding client goals and KPIs.
understanding how LLMs surface, cite, and recommend brands, and how to influence those signals.
Strong knowledge of the integration points of Organic and Paid Search; SEM or Paid Search experience an asset.
Comfort managing and solving complex technical SEO challenges, with working knowledge of web standards (HTML, CSS, JavaScript), enterprise CMS platforms, structured data, and their SEO implications.
Proven experience with site side analytics platforms (Google Analytics suite, Adobe Analytics) and modern SEO tooling.
Compensation & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (
https://www.wppmedia.com/pages/privacy-policy)
for more information on how we process the information you provide.
Responsibilities
Account Leadership & SEO/GSO Strategy
Develop a strong understanding of each client's products, competition, industry, marketing goals, and KPIs, and translate that into SEO and GSO strategies that drive measurable business performance.
Keyword research and search intent modeling
Technical SEO and site audits
Website migration strategy and support, site relaunches
Competitive landscape and organic visibility analyses
About the Company
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit
wppmedia.com
.
Summary