BrandActive

BrandActive specializes in the financial analysis, strategy, and logistics of rebrand implementation. Since 1998, we’ve helped many of the world’s most valuable brands plan, budget, and implement brand change—optimizing spend, improving efficiency, and reducing complexity along the way. That same combination of strategy, analysis and practical implementation is at the heart of our growing wayfinding practice. We bring together user experience, design thinking and strategic problem solving to help people navigate complex environments more easily. At its core, wayfinding is about understanding how people experience and move through a space, then designing a better journey. We work with complex organizations, particularly healthcare systems, to identify where people struggle to navigate and uncover the underlying factors contributing to those challenges. From there, we translate those insights into strategies and practical solutions, from system-wide frameworks for large, multi-site organ

Founded

1998

Company size

51-200

Headquarters

New York, US