Phia is building the AI layer that connects consumers and brands, powering a personalized shopping agent that translates real-time consumer intent into trusted product discovery. Launched in April 2025, Phia has surpassed 1 million users in under a year and partnered with 6,200+ retail brands, representing billions in annual gross merchandise volume. Each month, Phia drives millions of dollars in sales for brands and has achieved 11× revenue growth since launch, with partners seeing higher conversion rates, stronger new customer acquisition, increased average order value, and significantly reduced return rates. Phia’s core experience is an AI shopping agent embedded directly within users’ natural shopping flow, delivering real-time insights that help users make smarter, more confident purchase decisions. Phia is a small, high-ownership team building at startup speed. If you want to ship at high velocity, solve complex problems in consumer AI and commerce, and have clear ownership from
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